P2 and Vibe and Verse are twin brands created by the same owner. P2 is a Pakistani food restaurant, with a big focus on passing over tradition creating cultural bridges. On the other hand, Vibe and Verse is a collective focused on dance, visual arts, comedy shows, henna tattoos and science lessons for kids.

The owner objective was to use these two brands together in festivals, events and more. And to make people understand they are part of the same family. This is the main reason why visually, both brands are very similar, but not identical.