# Keepittrippy

> Graphic Design


## Posts

- [Les Voyages d’Angele](https://keepittrippy.com/les-voyages-dangele/): Les Voyages d’Angele (LVA) is a personalized travel agency based in Siem Reap, Cambodia. This visual identity focuses on being organic, handmade, earthy, minimal. But still powerful. The idea of making it feel crafted comes in hand with the style of the tours that LVA provides. Small groups, personalized experiences. For the LVA letters, strong South East Asian symbols were chosen. Rice terraces (L), Buddhist monk robe (V) and Karst mountain (A). These symbols represent either Cambodia, Thailand, Laos, Vietnam and more.
- [Stephy Cosmic](https://keepittrippy.com/stephy-cosmic/): Stephy Cosmic is a brand that works on Yoga, Herbalism, Dance and Spiritual practices. The concept behind this visual identity focuses on expressing earthy vibes in combination to dance moves and also the S on the brand name. The gravitational waves are the movement (dance) and the tree rings represent the earth (grounding).
- [Human Tales](https://keepittrippy.com/human-tales/): Human Tales is a film and photography project of documentary series. A space where human stories take shape. A project that highlights ancestral knowledge, silent resistance, ways of being in the world that time and modernity threaten to erase. The client had a previous logo designed, which consisted in a fern interacting with a fingerprint. The concept idea was fine. But the execution was complicated, crowded and not clear enough. So, taking this two elements (fern and fingerprint), I decided to express it in a more minimal and symbolic way.
- [De Nederlanse Acteursschool](https://keepittrippy.com/de-nederlanse-acteursschool/): De Nederlandse Acteursschool is an acting school in Netherlands. They wanted to update their actual logo into something more plastic, modern and friendly. One of the premises to follow was to keep the same color palette, and that somehow, the new logo should recall the previous one.
- [Een Wereld zonder Grenzen](https://keepittrippy.com/een-wereld-zonder-grenzen/): Een Wereld zonder Grenzen “A World Without Borders”, is a project focused on inclusion, diversity, and connection. It helps people with Down syndrome, severe autism, and other mental and physical disabilities to find joy, and do theater performances. Everyone has a role, also people who don’t want to be on stage are involved in other ways like scanning the tickets. The theme of the production is a journey across the world, transcending boundaries and emphasizing freedom, collaboration, and the unique qualities of every individual. The logo goal was to visually embody this core message while reflecting the inclusive and inspiring nature […]
- [Demorondanga](https://keepittrippy.com/demorondanga/): Demorondaga is a small cozy tapas bar in Montevideo, Uruguay. When customers sit at the bar, they can see from very close what’s happening in the kitchen. Food is prepared right in front of them. The kitchen has a very distinctive tile pattern. Made of different color square shaped tiles. This is where the main aspect of the logo comes from. Grunge styled textures and details go hand in hand with the rustic and homey feeling the places has. In Spanish language, “De morondanga” means simple, rustic.
- [P2 / Vibe and Verse](https://keepittrippy.com/p2-vibe-verse/): P2 and Vibe and Verse are twin brands created by the same owner. P2 is a Pakistani food restaurant, with a big focus on passing over tradition creating cultural bridges. On the other hand, Vibe and Verse is a collective focused on dance, visual arts, comedy shows, henna tattoos and science lessons for kids. The owner objective was to use these two brands together in festivals, events and more. And to make people understand they are part of the same family. This is the main reason why visually, both brands are very similar, but not identical.
- [Trekpleister Festival](https://keepittrippy.com/trekpleister-festival/): Trekpleister Festival is organised by the pharma company Trekpleister. The company already had a logo which needed to be incorporated into the festival logo and a poster. The main idea was to morph the original company logo into a party mode one. Without loosing the main aspects of the company visual identity. The premise was “What happens when Trekpleister logo goes to a festival?”
- [Chinese New Year](https://keepittrippy.com/psytrance-chinese-new-year/): Galaxy Store is a Psytrance Underground Guesthouse and chill Bar in Siem Reap, Cambodia. For the celebration of the Chinese New year 2025 (year of the snake), the place ran a party and needed a poster and social media posts. The core feel on the design focuses on expressing Chinese tradition with a touch of darkness, psychedelia and electronic music vibes.
- [A Trip Within](https://keepittrippy.com/a-trip-within/): A Trip Within was a short Holistic Festival in Kampot, Cambodia. With the practice of Buddhism as its main feature. That’s why the design focuses on meditative and monk visuals. The concept was to transmit peace, knowledge and enlightenment.
- [Yacht Club](https://keepittrippy.com/yacht-club/): With its more than 100 years old, Yacht Club Uruguay still keeps all its power as an institution focused on promote yachting and good sailing practices. For this massive visual identity, the objective was to modernize the old logo. But without loosing the concepts of navigation, sea and sailing. A radar grid forming the shapes of Y-C-U letters fitted well with representing this idea. Vibrant contrasting colors give this identity a modern and alive personality.
- [Gaetano Cretenze](https://keepittrippy.com/gaetano-cretenze/): Studio Photography for Gaetano Cretenze. A Wine brand from Montevideo, Uruguay. The concept for this photo shooting was about transmitting tradition and minimalism.
- [NIU Book](https://keepittrippy.com/niu-book/): Niu Book is a multi-issue Fashion, Arts Magazine from Montevideo, Uruguay. The goal here was to develop a design but without stealing the presence of the overall photography, which should be the main focus. That’s why in each section, the design goes along with the personality of the specific set of pictures.
- [Johnsons Baby](https://keepittrippy.com/johnsons-baby/): Illustrated Johnson is a visual universe designed for Johnson and Johnson. It started with the idea of an app where parents could save all the funny weird words babies say when they are learning to talk. But then the idea expanded to a bigger set of merchandising assets, using these imaginary characters.
- [Urbanizer](https://keepittrippy.com/urbanizer/): A series of urban shots depicting the streets of Montevideo, Uruguay and Kuala Lumpur, Malaysia. Personal project, just for fun.
- [Cablevisión](https://keepittrippy.com/cablevision/): Magazine advertising for Cablevision Uruguay. A cable TV company. The goal of this ad was to announce the come back of the Uruguayan National Championship of Football. Which, at that time, has been on halt for several months. In Uruguay, football is a very passionate sport that touches people’s hearts. This is where the idea of a heart shaped football field comes from.
- [Socio Espectacular](https://keepittrippy.com/socio-espectacular/): Socio Espectacular is an artistic collective from Uruguay. Focused mainly on theater and acting. Every other month they issue a magazine with information about upcoming shows schedules, discounts for regular customers and more. The challenge for this project was to create a visually attractive design, while keeping the printing costs low. Main reason why the magazine was designed in only two inks. When this design challenges show, it’s good to focus on minimalism, relying mostly on shapes and contract to catch reader’s attention.
- [Banco Itaú](https://keepittrippy.com/banco-itau/): Banco Itau (Itau Bank) needed to create a guide to instruct employees about money laundering and other common frauds. The visual concept for this project is based on the days of the dry law and Al Capone. Giving it a vintage and recognizable vibe. Small bits of graphic humor are key in this design piece, making a content that could be boring, more attractive to the reader.

## Pages

- [About](https://keepittrippy.com/about/): Available for freelance projects all over the globe (sorry, flat earthers). I’m always passionate about making things work. But without losing the fun of the process. I feel that a touch of humor (when appropriate) could make a big positive impact in how people perceive things. More than 20 years of Freelance experience. Also worked in Advertising Agencies, Software Development Companies and Universities. I love music and to play drums. Weekly performing live with different musicians. Nature, cycling and photography are also deep passions. I believe that skills that are not directly connected to design, can contribute a lot to creativity. […]

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