With its more than 100 years old, Yacht Club Uruguay still keeps all its power as an institution focused on promote yachting and good sailing practices.
For this massive visual identity, the objective was to modernize the old logo. But without loosing the concepts of navigation, sea and sailing. A radar grid forming the shapes of Y-C-U letters fitted well with representing this idea. Vibrant contrasting colors give this identity a modern and alive personality.
